I know you’re wondering how a week of marketing on Facebook did for me. The bottom line, it was decent for the amount of time I put into it. I want this to be the overall lesson:
When you don’t have a lot of time, you can still make connections with REAL people. EVERY week it will build on itself and you’ll be amazed what happens over weeks/months/years.
Let me start this by saying I spent approximately 2 hours total (counting 30+ minutes on the “ugly” section below). I didn’t have any amazing content or posts to share.
I primarily used the strategy outlined in my post on using your personal page to get likes – which is to join groups, comment, and interact. During the week, I posted about 3 times and responded to about 10 posts.
Once you get to 30 likes on your fan page, you get access to “Insights” which gives you a lot of good data such as:
I can see each post – and I can see the effect on each post. So notice that I suddenly – after 1 week, had a reach of 300 on my fan page. That’s right, about 300 people saw at least 1 of my posts from the week when I have 64 likes :). That’s pretty cool – but the even better number is 27,821 friends of fans number. That tells me that if I have a “home run” awesome, viral piece of content – I can reach all of those people.
Time. There’s never enough of it. I know as an author, you’ll have many weeks like this. Do what I did – just interact when you can. If you can only do one post or response, that has to be enough some days.
Friending too Fast: As I interact with people, I send them a Facebook friend invite. I do my best not to send random invites but sometimes people don’t realize who you are or even know if you’ve responded to something. I’m pretty sure that someone I interacted with clicked “I don’t know this person” – and since Facebook is making there rules more strict about invites, I got a message from them warning me to make sure I really know them before sending an invite. The goal is not to be a spammer – but to make real connections with people that might be interested in your book.
Someone didn’t like one of my responses in a Facebook group (the response was about connecting with real people in Twitter). Turned out he was an advocate of spamming and wanted to sell his $28 “niche marketing” ebook (47 pages) to authors. It’s clear that I was very threatening to him which is probably why he went after me in the group.
I’m only human 🙂 and I have a huge pet peeve of seeing authors ripped off because they don’t know any better. I responded a couple times trying to explain the importance of an author platform and connecting with people – when I should have just ignored it.
Many lessons for me here: This probably wasted 30 minutes of my already limited time for the week, I don’t want to be associated with spammers in any way, and ultimately, authors need to decide for themselves.