Hi Everyone,Today I wanted to do two things. First, I wanted to let everyone know that I’m officially going to be posting video blogs. I’ll try to keep them (less than 3 minutes usually) and provide you with some quick marketing tips and publishing info. This episode is a little longer and features my wife – nationally bestselling author Jess Michaels (Erotic Historical Romance) / Jesse Petersen (Snarky Urban Fantasy). Here is our first video:
Now, on to the good stuff!
Like I said in the video, I’ve done VERY little with my Facebook page. You can see it in all it’s glory here: www.facebook.com/killerbookmarketing
At this point, I invited friends and family to “like my page” which gave me a grand total of about 10 likes. This is what I think about that: :^P I suspect that most of you will get more than that off the bat, so don’t be afraid to reach out to them to get your fan page started.
The other thing you’ll notice is that I’ve been posting quite a bit on Facebook. In the earlier post on Edgerank, we talked about Affinity (how often people interact with you), Weight (how many people interact total), and
Time Decay (how recent the post is). Look at the specific way I’m posting to the page. I’m doing 3 kinds of posts:
- Status Posts – what most Facebook posts are 🙂 Just let the world know what’s going on and get them to interact with you! Questions here are really good.
- Links – Sites to check out, Posts from friends, interesting articles, Funny cat videos – ANYTHING you want to share. It’s a big Internet out there, so look for interesting stuff.
- Images – THESE are the most important. Images get two to 4 times as many shares, comments , and likes on Facebook. For example, my lovely wife @jessmichaelsbks recently posted a picture of her new haircut…Wouldn’t you know it – she got a ton of interaction from that photo.
So here is your assignment until next time:
- Create your Facebook Fan page if you haven’t already. You can do that here: https://www.facebook.com/pages/create.php
- Add a basic image and info / fill out the profile information as much as you can. It’s ok if you don’t fully have a Cover image, I’ll show how to easily create one very soon.
- Posts: Get in the habit of posting 3 times a day. You can schedule these with tools like Pagemodo and hootsuite, but try to get in the habit of doing these manually when you can.
- “Like” this page if you’ve found it useful 🙂
Up Next! I’ll show how to comment as your fan page, create a cover image, add tabs, and a welcome page – some of the most important things you can do to build a Facebook audience! Once we get the “infrastructure” of a good Facebook page in place, any marketing we do will be amplified.