Disclosure -the whole enchilada
This blog is not primarily financially driven. It started out as just a means to communicate information and help out runners. Along the way, I’ve found a community of awesome runners and triathletes 🙂
That being said, beginning December 1, 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
First, the obvious: I help authors publish books, write marketing plans, and make sales. I charge for my coaching servicesand make recommendations for products I personally use.
Second: Most of the time, I don’t receive anything for the products I recommend, videos I make, or blogs I write. However, the FTC requires a disclosure if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents.
Third: my wife (writes romance novels as Jenna Petersen & Jess Michaels, and zombie/monster books as Jesse Petersen) is a writer – the best one in the whole world. OK, maybe I am a little biased here, but that’s what this disclosure is for. She is my wife and is awesome at what she does. I’m also a fan and get excited when she posts a new book cover, has a release date, or has a book launch from a publisher.
Also: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 3 cents on a sale. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Let me repeat – a free shirt from a local 5k that I am wearing in a random Facebook photo must be disclosed…. Disclaimers all over the place.
To cover my ass and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true:
Please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel.