
Category Archives: Marketing


Marketing Stategy for Authors
The goal is to sell more books! This post is to give authors a few ideas on the overall strategy they should be thinking about when marketing their books.

7 Tips to Get the Most Out of a Book Bundle
This is part 4 of a 4 part series on Book Bundles. Part 1 includes an overview of the marketing technique of book bundles, monetary considerations, and potential benefits. Part 2 includes who should try a bundle and choosing a group of writers for your book bundle. Part 3 discusses the major problems and sales mechanics of a book bundle and part 4 (this […]

Potential Problems with Book Bundles
Book bundles sound great on the outside, but you should be aware of these issues before you commit to being in one.

Book Bundles: Choosing the Right Team
In Part 2 on Book Bundles, we discuss who should try this marketing technique and what to look for in other authors for putting together a book bundle.

An Overview of Book Bundles for Indie Authors
Part 1 of 4: This post discusses using book bundles including potential benefits (including becoming a bestseller!) and monetary considerations for authors

5 ways for a writer to get ready for a big year
Jess Michaels and I are working on a big year where we’re dedicating a full year to the career. Here are 5 ways to get ready for your own big year.

Why I Don’t Auto Followback and You Shouldn’t Either
I review EVERY person that follows me or connects with me. This describes why Auto Followback isn’t a good idea if you’re looking to sell more books.
Do Book Trailers Work?
In this week’s video, I answer the author question: Do book trailers work?

Author Platforms Frequently Asked Questions?
In this post, I answer some of the most frequently asked questions about author platforms. Do you need one? What about authors that do not have one?